Product Management in Practice

“Product Management in Practice” offers guidance for PMs, emphasizing essential skills such as communication, organization, research, and execution. It provides actionable insights and examples to help PMs navigate common challenges and effectively manage products throughout their lifecycle.
Product Management in Practice

Overall Summary

Matt LeMay's Product Management in Practice offers a pragmatic, grounded guide to the messy realities of product management work. Unlike books that present idealized frameworks or focus on product management at elite tech companies, LeMay addresses the challenges facing product managers in organizations of all types: unclear expectations, organizational dysfunction, limited resources, and the constant tension between strategic aspirations and daily firefighting.

The book's central argument is that product management is fundamentally about connecting people across an organization to solve customer problems. It is not about having the best ideas, wielding authority, or mastering specific methodologies. The most effective product managers are connective tissue, bringing together engineers, designers, stakeholders, and customers to create shared understanding and aligned action.

LeMay challenges the heroic narrative that dominates product management discourse. Product managers are not visionary leaders single-handedly steering products to success. They are facilitators who succeed by making others successful. This reframing has profound implications for how product managers should spend their time, develop their skills, and measure their impact.

The book emphasizes that context determines everything. Practices that work beautifully at a well-resourced startup may fail completely at an enterprise company. Frameworks designed for consumer products may mislead B2B product managers. Rather than prescribing universal solutions, LeMay provides thinking tools that help product managers diagnose their situations and adapt accordingly.

Throughout, LeMay maintains a refreshingly honest tone about the difficulties of the role. Product management involves ambiguity, frustration, and frequent failure. Political navigation matters as much as analytical skill. Success often looks like preventing disasters rather than launching features. This honesty makes the book genuinely useful for practitioners struggling with real organizational complexity.

The book serves as both introduction for new product managers and reality check for experienced ones. It validates the difficulties people encounter while providing practical approaches for navigating them. LeMay writes as a practitioner who has lived these challenges, not a theorist observing from outside.


High-Level Overview: Key Arguments and Goals

Product Management as Connective Tissue: The product manager's primary value comes from connecting people, teams, and information across organizational boundaries. Success means enabling others to do their best work, not personally having the best ideas.

Context Over Frameworks: No universal methodology works everywhere. Effective product managers diagnose their specific organizational context and adapt their approach accordingly. Blindly applying frameworks leads to frustration and failure.

The CORE Skills: Successful product management requires four interconnected capabilities: Communication (sharing information effectively), Organization (managing complexity and keeping work on track), Research (understanding customers and markets), and Execution (getting things done within organizational constraints).

Embracing Ambiguity: Product management inherently involves uncertainty, incomplete information, and competing priorities. Rather than seeking false clarity, effective product managers develop comfort with ambiguity and make progress despite it.

Organizational Reality: Product success depends heavily on organizational factors outside the product manager's control. Understanding organizational dynamics, building relationships, and navigating politics are essential skills, not distractions from "real" product work.

Humility Over Heroism: The best product managers are curious, humble, and focused on outcomes rather than credit. They ask questions rather than provide answers, facilitate rather than dictate, and measure success by team results rather than personal visibility.


Part I: The Practice of Product Management

What Product Managers Actually Do

LeMay begins by acknowledging that product management defies simple definition. The role varies enormously across companies, industries, and organizational structures. What product managers do at Google differs from what they do at a 50-person startup, which differs from what they do at a traditional enterprise company adopting agile practices.

Despite this variation, common threads emerge. Product managers connect business goals to customer needs to technical possibilities. They synthesize information from multiple sources to guide decisions. They facilitate alignment among people with different perspectives and incentives. They ensure that teams build things that actually matter.

LeMay distinguishes product management from adjacent roles. Unlike project managers, product managers focus on "what" and "why," not just "when." Unlike designers, they're responsible for business outcomes, not just user experience. Unlike engineers, they don't build the product themselves. This in-between status creates both the value and the difficulty of the role.

The Connective Role

The book's central metaphor frames product managers as connective tissue. Just as connective tissue in the body links muscles, bones, and organs, product managers link functions, teams, and stakeholders. This tissue isn't glamorous, but without it, nothing works together.

This framing has important implications. Connective tissue doesn't have authority over what it connects. It enables rather than commands. Product managers who expect to direct engineers or override stakeholders misunderstand their role. Influence comes from creating value, not from organizational position.

Connective tissue must be adaptable. Different situations require different responses. Sometimes product managers need to push; sometimes they need to yield. Sometimes they need to provide answers; sometimes they need to ask questions. Rigidity breaks connections rather than strengthening them.

The Humility Imperative

LeMay consistently emphasizes humility as a core product management virtue. The best product managers don't assume they have the answers. They ask questions, seek diverse perspectives, and remain open to being wrong. This isn't false modesty; it's recognition that complex problems require collective intelligence.

Humility manifests in specific behaviors. Saying "I don't know" when you don't know. Crediting others for ideas. Asking "what am I missing?" after presenting a recommendation. Treating disagreement as information rather than opposition. These behaviors build trust and surface better solutions.

The humility imperative counters product management culture that celebrates visionary leaders with bold opinions. LeMay argues that this heroic model fails most product managers in most situations. Organizations don't need more people with strong opinions; they need people who can help groups think clearly together.


Part II: The CORE Skills

Communication

Product managers spend most of their time communicating: writing documents, running meetings, presenting to stakeholders, explaining context to engineers, translating between technical and business language. Poor communication creates confusion, misalignment, and wasted effort. Strong communication creates clarity that enables action.

LeMay distinguishes communication from simply transmitting information. Effective communication means the recipient understands what you intended. This requires knowing your audience, anticipating their questions and concerns, and adapting your message accordingly. The same information might need entirely different presentations for engineers, executives, and customers.

Written communication deserves particular attention because it scales. A well-written document can align dozens of people; poorly written documents create dozens of confused interpretations. LeMay advocates for clarity over cleverness, concrete examples over abstract principles, and explicit statements of purpose and audience.

Meetings represent communication challenges. Most meetings waste time because they lack clear purpose, appropriate attendees, or effective facilitation. Product managers should ruthlessly question whether meetings are necessary and, when they are, should design them deliberately. What decision needs to be made? Who actually needs to be there? What preparation is required?

Organization

Product managers manage enormous complexity: competing priorities, multiple workstreams, stakeholder requests, customer feedback, market changes, and technical constraints. Without organizational skill, this complexity overwhelms. Important things fall through cracks. Urgent displaces important. Chaos replaces progress.

Organization isn't about rigid systems or elaborate tools. It's about having sufficient structure to track what matters, surface what needs attention, and maintain progress on multiple fronts. The right level of structure varies by person and context. Some product managers thrive with detailed task lists; others need only high-level reminders.

Prioritization is organizational skill applied to decisions. With infinite possible activities and finite time, product managers must constantly choose what to do and what to defer. LeMay emphasizes that prioritization means actually not doing things, not just ranking them. A priority list with 47 items isn't prioritization; it's a wish list.

Managing up requires organizational awareness. Executives need different information than teams: less detail, more context, clearer recommendations. Understanding what your leadership cares about and providing it proactively builds trust and credibility. Product managers who only communicate problems, never solutions, exhaust their organizational capital.

Research

Product managers must understand customers, markets, and competitive dynamics. This understanding doesn't arrive automatically; it requires deliberate research. Product managers who skip research build on assumptions that may be wrong, wasting organizational resources on products nobody wants.

LeMay distinguishes generative research (exploring to understand problems) from evaluative research (testing specific solutions). Both matter, but they serve different purposes and require different methods. Generative research might involve open-ended customer interviews. Evaluative research might involve usability testing of prototypes.

Research doesn't require formal training or elaborate methodologies. Simple approaches, consistently applied, generate enormous value. Regular customer conversations (even a few per month) provide insight that no amount of data analysis can match. Observing customers using products reveals friction that surveys miss.

Data analysis complements qualitative research. Usage metrics show what customers do; research reveals why. Combining quantitative and qualitative evidence creates more complete understanding than either alone. Product managers need not be expert analysts, but they should be comfortable interpreting data and knowing when to dig deeper.

The research skill includes knowing what you don't know. Overconfidence in understanding customers leads to products that miss the mark. Intellectual humility prompts ongoing investigation rather than premature certainty.

Execution

Ideas without execution are worthless. Product managers must get things done within real organizational constraints: limited engineering capacity, competing priorities, technical debt, stakeholder politics, and imperfect processes. Execution skill means making progress despite these obstacles.

Execution requires understanding how work actually flows through the organization. What are the real decision-making processes (not just the official ones)? Who needs to approve what? Where do initiatives typically stall? Product managers who understand organizational mechanics can navigate them; those who don't spend their time frustrated.

Working with engineering teams demands particular attention. Product managers don't manage engineers, but product success depends on engineering. Building genuine collaborative relationships, respecting technical expertise, providing clear context, and protecting teams from unnecessary disruption all contribute to execution effectiveness.

Execution involves tradeoffs. Perfect is the enemy of good. Launching an imperfect product that solves real problems beats endlessly polishing a product that never ships. Product managers must develop judgment about when to push for quality and when to accept good enough.


Part III: Working with Stakeholders

Understanding Stakeholder Dynamics

Stakeholders shape what product managers can accomplish. Executives set strategy and allocate resources. Sales teams influence roadmap priorities. Legal and compliance constrain possibilities. Marketing shapes positioning. Finance affects pricing decisions. Ignoring any of these relationships guarantees friction.

LeMay encourages product managers to understand stakeholder incentives. What does success look like for sales? What keeps legal up at night? What metrics does marketing care about? Understanding these perspectives enables collaboration rather than conflict. Solutions that address stakeholder concerns gain support; solutions that ignore them face resistance.

Stakeholders often have legitimate concerns that product managers initially dismiss. The sales request that seems annoying might reflect genuine customer feedback. The legal objection that seems obstructive might prevent serious risk. Approaching stakeholder input with curiosity rather than defensiveness surfaces valuable information.

Managing Expectations

Expectation management is central to stakeholder relationships. Overpromising and underdelivering destroys trust. Underpromising and overdelivering might seem safe but creates its own problems: stakeholders who don't know what to expect can't plan effectively.

Transparency about uncertainty helps manage expectations. Product managers rarely have certainty about timelines, outcomes, or feasibility. Pretending otherwise sets up eventual disappointment. Stakeholders generally prefer honest uncertainty to false confidence followed by surprise.

Saying no is essential but difficult. Not every stakeholder request can or should be accommodated. Product managers must decline requests that don't align with strategy or aren't feasible with available resources. How you say no matters: explaining reasoning, acknowledging the legitimate interest behind the request, and offering alternatives when possible.

Building Organizational Influence

Without formal authority, product managers rely on influence. Influence accumulates through consistent delivery, genuine relationship building, and demonstrated understanding of others' perspectives. It dissipates through broken promises, political maneuvering, and self-serving behavior.

Trust is the foundation of influence. People listen to product managers they trust; they resist those they don't. Trust builds slowly through many small interactions and can collapse quickly through significant betrayals. Every interaction either deposits or withdraws from the trust account.

LeMay warns against manipulative influence tactics. Attempting to trick or pressure stakeholders might achieve short-term wins but destroys long-term relationships. Sustainable influence comes from genuinely helping others succeed, not from clever maneuvering.


Part IV: Working with Teams

Cross-Functional Collaboration

Products emerge from collaboration among product managers, designers, engineers, and others. The quality of this collaboration directly affects product quality. Dysfunctional teams produce dysfunctional products; high-performing teams create remarkable things.

LeMay emphasizes that product managers don't lead these teams in a hierarchical sense. They're team members with specific responsibilities, not bosses. Attempting to direct designers or engineers as subordinates creates resentment and undermines collaboration. Respecting expertise and enabling others' success creates effective partnerships.

Shared understanding matters more than detailed specifications. When team members truly understand the problem they're solving and why it matters, they make better decisions independently. When they're just executing specifications, they miss opportunities to improve solutions and fail to adapt when circumstances change.

The Product Manager-Designer Relationship

Product managers and designers often struggle to define their boundaries. Both care about user experience. Both think about user problems. Both have opinions about solutions. Without clarity, they either conflict or leave gaps.

LeMay suggests that product managers focus on "what" and "why" (what problems to solve and why they matter) while designers focus on "how" (how solutions should work and look). This division isn't rigid, and healthy collaboration involves overlap. But having a default clarifies expectations.

Respecting design expertise means not dictating solutions. Product managers should articulate problems and constraints; designers should explore solution possibilities. When product managers specify exactly what to build, they waste design talent and limit solution quality.

The Product Manager-Engineer Relationship

Engineers build what product managers envision, making this relationship critical. Poor relationships result in products that don't meet needs, missed opportunities for better solutions, and mutual frustration. Strong relationships enable technical creativity and reliable delivery.

Product managers should provide context, not just requirements. Engineers who understand why something matters can make better implementation decisions. They can identify simpler approaches, flag potential problems, and suggest enhancements. Engineers working from context outperform engineers following instructions.

Technical literacy helps but isn't strictly necessary. Product managers need not understand implementation details, but understanding technical concepts enables better communication. Knowing the difference between frontend and backend, understanding what makes problems technically hard, and learning enough vocabulary to follow discussions all improve collaboration.

Protecting engineering time from distraction is a product manager responsibility. Frequent interruptions destroy productivity. Constantly changing priorities create waste. Product managers who shield engineers from stakeholder chaos while providing stable, well-defined work enable much higher output.


Part V: Understanding Customers

The Importance of Customer Contact

Product managers must stay connected to customers. Without direct contact, understanding becomes abstract and outdated. Assumptions go unchallenged. Real needs get replaced by imagined ones. Products drift from mattering to irrelevant.

LeMay advocates for regular customer conversations, regardless of formal research programs. Even brief, informal conversations provide insight. The specific methodology matters less than the consistency. Product managers who talk to customers weekly develop intuition that those who don't can never match.

Customer contact should span the customer journey. Prospective customers reveal why people don't buy. New customers reveal onboarding friction. Long-term customers reveal what creates loyalty. Churned customers reveal what breaks. Each perspective offers unique insight.

Interpreting Customer Feedback

Customers don't always articulate their needs accurately. They ask for features when they have problems. They describe solutions when you need to understand contexts. They say they want things they wouldn't actually use. Skilled interpretation translates what customers say into what they mean.

The classic distinction between what customers say, what they do, and what they need applies here. Surveys capture stated preferences; usage data captures actual behavior; observation and inquiry reveal underlying needs. Triangulating across these sources produces more reliable understanding.

LeMay warns against both ignoring customers and blindly following them. Customers don't always know what's possible or best. Henry Ford's (possibly apocryphal) quote about faster horses captures this reality. Product managers synthesize customer input with technical possibility and business strategy; they don't simply implement requests.

Developing Customer Empathy

True customer understanding goes beyond surface needs to underlying contexts, motivations, and constraints. What are customers trying to accomplish in their lives or work? What frustrates them? What would make them delighted? This deeper understanding enables products that truly resonate.

Empathy requires effort for most people. Our default is to assume others think like us. Breaking this assumption requires deliberate exposure to different perspectives and genuine curiosity about experiences unlike our own.

LeMay connects empathy to humility. Assuming we understand customers without investigation is arrogant. The empathic stance acknowledges that customers have valid perspectives we don't yet understand. This acknowledgment motivates the research necessary for genuine understanding.


Part VI: Navigating Organizational Reality

Organizational Context Matters

Product management doesn't happen in a vacuum. It happens within organizations with histories, cultures, structures, and politics. These organizational factors shape what's possible and how to achieve it. Ignoring them guarantees frustration.

Different organizations require different approaches. Startups offer autonomy but lack resources. Enterprises provide resources but constrain with process. Agencies serve external clients with different dynamics than internal product teams. What works in one context may fail in another.

LeMay encourages product managers to diagnose their organizational contexts. How are decisions actually made? What gets rewarded? Who holds informal power? Where does change come from? Understanding these dynamics enables effective navigation.

Organizational Politics

Politics exists in every organization. People have different interests, compete for resources, and build coalitions. Pretending politics doesn't exist doesn't make it disappear; it just means you're navigating blind.

LeMay presents politics not as inherently corrupt but as normal organizational dynamics. Understanding who cares about what, who influences whom, and how decisions actually get made is simply practical knowledge. Using this knowledge to advance good products isn't manipulation; it's effectiveness.

That said, political skill can be misused. Product managers should engage politics to achieve good outcomes, not to advance personal interests at organizational expense. The line can blur, but orientation matters: are you trying to help the organization succeed or just yourself?

Change Management

Product managers often need organizations to change: adopt new processes, shift priorities, abandon comfortable practices. Change is difficult. Even beneficial changes face resistance from habit, fear, and vested interests.

Understanding resistance helps address it. People resist change when they don't understand it, when they fear negative consequences, when they weren't consulted, or when past changes burned them. Addressing these concerns directly reduces resistance.

Small wins build momentum for larger changes. Rather than proposing dramatic transformation, effective change agents demonstrate value through limited experiments. Success builds credibility; credibility enables bigger changes. This incremental approach frustrates impatient product managers but produces more sustainable results.


Part VII: Strategy and Roadmaps

Product Strategy

Strategy provides direction that guides decisions. Without strategy, product managers react to whoever shouts loudest. With strategy, they can evaluate options against coherent criteria and explain their choices.

LeMay presents strategy simply: it's a set of choices about what to do and what not to do. Choosing to focus on enterprise customers is strategic. Choosing speed over features is strategic. These choices constrain possibilities while enabling focus.

Strategy should connect to company strategy. Product strategy that conflicts with organizational direction creates friction and confusion. Understanding what the organization is trying to achieve enables product strategies that contribute to larger goals.

Roadmaps

Roadmaps communicate plans to stakeholders. They show what the team intends to build and roughly when. Done well, roadmaps create alignment and enable organizational planning. Done poorly, they create false expectations and endless arguments.

LeMay advocates for roadmaps organized around outcomes rather than features. Instead of committing to build specific features by specific dates, outcome-based roadmaps commit to solve specific problems. This flexibility enables learning and adaptation while still providing directional guidance.

Roadmap conversations often become negotiations. Stakeholders want commitments; product managers want flexibility. Finding appropriate balance requires understanding stakeholder needs for predictability while preserving team ability to adapt. Different stakeholders may need different roadmap views with different levels of detail.

Prioritization Frameworks

Various frameworks help prioritize work: RICE (Reach, Impact, Confidence, Effort), weighted scoring, opportunity assessment, and many others. LeMay presents these as useful tools rather than definitive answers.

No framework eliminates judgment. The inputs to any framework require estimation and interpretation. Garbage in, garbage out. Frameworks structure thinking and enable discussion; they don't make decisions.

Different frameworks suit different contexts. High-growth startups might prioritize differently than mature enterprises. B2B products might weight factors differently than consumer products. Selecting and adapting frameworks to context matters more than finding the "right" one.


Part VIII: Practices and Rituals

Meetings That Work

Product managers attend and facilitate many meetings. Making these meetings valuable rather than wasteful significantly impacts organizational effectiveness.

Every meeting should have a clear purpose. Is this meeting for decision-making, information sharing, brainstorming, or alignment? Different purposes require different structures. Mixing purposes in single meetings creates confusion.

Preparation determines meeting quality. Sharing relevant information beforehand enables substantive discussion. Arriving without context forces the meeting to spend time catching everyone up. Product managers should set expectations for preparation and provide necessary materials.

Facilitation skills matter. Keeping discussion on track, ensuring all voices are heard, managing dominant personalities, capturing decisions and action items, and ending on time all require active facilitation. These skills develop with practice and attention.

Documentation Practices

Documentation captures decisions, context, and rationale for future reference. Without documentation, knowledge lives only in heads, departing when people leave and becoming distorted over time.

Good documentation is proportional to need. Not everything needs elaborate documentation. Quick decisions might need only brief notes. Major initiatives warrant thorough exploration. Matching documentation effort to importance prevents both dangerous underdocumentation and wasteful overdocumentation.

Documentation should be findable. Brilliant documents nobody can locate provide no value. Consistent organization, clear naming, and searchability make documentation useful rather than performative.

Retrospectives and Learning

Regular reflection enables improvement. Retrospectives examine what worked, what didn't, and what to change. Without deliberate reflection, teams repeat mistakes and miss improvement opportunities.

Psychological safety enables honest retrospectives. If people fear blame or punishment, they won't share what actually happened. Creating safety requires demonstrating that honesty is valued and problems are treated as learning opportunities.

Learning should produce change. Retrospectives that generate insights but no action waste time. Capturing specific, actionable improvements and following through on them converts reflection into results.


Conclusion: The Ongoing Practice

Product Management in Practice concludes by reinforcing that product management is an ongoing practice, not a destination to reach. The role keeps evolving; organizations keep changing; customers keep developing new needs. Continuous learning and adaptation are permanent requirements.

LeMay returns to humility as the foundation. Product managers who think they've figured it out stop growing. Those who remain curious, acknowledge what they don't know, and keep learning continue improving. The best product managers are perpetual students of their craft.

The book also reiterates the connective nature of the role. Product managers succeed by enabling organizational success, not by personal heroics. When teams collaborate effectively, customers get solutions to real problems, and businesses achieve their goals, product management is working, regardless of who gets credit.

Finally, LeMay acknowledges the difficulty of the role. Product management involves ambiguity, frustration, organizational friction, and frequent failure. These difficulties aren't signs that something is wrong; they're inherent to complex work in complex organizations. Accepting this reality enables sustainable practice rather than burnout.

The path forward is practice: trying approaches, observing results, adjusting, and trying again. There's no mastery, only continuous improvement. Product managers who embrace this ongoing practice find the role challenging but deeply satisfying, full of opportunities to learn, connect, and create value.