Escaping The Build Trap
Melissa Perri challenges the "build trap" where organizations focus on shipping features over creating value, advocating for product-led transformation through outcome-focused strategy, experimentation, and solving real customer problems.
November 2025
Fall has firmly settled into the PWN and the allure of cozy indoor spaces is hard to resist. I see
Outcomes Over Output
Joshua Seiden challenges the feature-driven approach to product development, advocating for a fundamental shift from measuring outputs (features shipped) to outcomes (changes in customer behavior that drive business results), enabling teams to experiment their way to real value.
June 2025
A beautiful shift in the seasons as I shift my seasons into my 35th year! This month I'm
Against Technoableism
Ashley Shew challenges technoableism's harmful focus on "fixing" disabled people through technology, advocating instead for dismantling ableist systems, centering disabled expertise, and building truly accessible futures for all.
Business School and the Noble Purpose of the Market
Andrew J. Hoffman challenges the flawed foundations of current business education, advocating for a fundamental reform to move beyond shareholder primacy, restore capitalism's noble purpose, and equip future leaders to serve society's pressing needs.
May 2025
This month I turn 35! Kinda crazy how time just keeps moving forward in life. I have been pretty happy
April 2025
Spring is in the air here in the PNW - the time of year when it looks bright and sunny
March 2025
It's been a chilly and soggy last bit of winter here in the PNW with a few wonderful
Impact First Product Teams
Matt LeMay challenges flawed product thinking that disconnects teams from real business impact, advocating a reform to move beyond busywork, restore product's impact on business, and equip teams for indispensable impact on critical goals.
February 2025
I'm thrilled to be through the darkest part of the year here in the PWN - growing up
So You Want to Talk About Race
Ijeoma Oluo challenges the surface-level discussions around race, advocating for a fundamental shift towards honest, uncomfortable conversations to dismantle systemic inequality and foster genuine understanding.
January 2025
The beginning of the year is always a great time for...well...beginnings! 😄 Here is what I am focusing on
Sharing Space
In Sharing Space, astronaut and Air Force colonel Cady Coleman shares lessons from her NASA career: overcoming obstacles, leading teams, and thriving in high-pressure environments.
Working with Coders
“Working with Coders” by Patrick Gleeson is a practical guide for non-technical professionals to effectively collaborate with software developers. The book demystifies coding jargon, explains developers’ activities, and analyzes the unique pressures and priorities they face.
Articulating Design Decisions
Tom Greever’s “Articulating Design Decisions” emphasizes the importance of effectively communicating design choices to stakeholders. The book provides practical strategies for presenting designs, understanding stakeholder perspectives, and responding to feedback.
